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Frequently Asked Questions

Learn more about FAQs or reach out to Heleen for more information.

  • Do I need to continue after the 4-week intensive to reach my goals?
    You get a clear sense of the direction you need to take in your career – and life – from the 4-week intensive. With the Gold and Platinum packages, you don’t go it alone. Heleen powers on with you on the journey to further your goals, raise the bar and aim for more!
  • How long are the sessions?
    Weekly sessions are 50 minutes, please schedule 10 minutes more to process your session notes and action plan, as well as to update the HWest Executive Portal. Bi-weekly sessions are 90 minutes, please schedule 20 minutes more for the reasons above. The duration of your sessions is per your choice and can vary throughout the engagement.
  • Will I reach my goals?
    Heleen is 100% committed to your success and will provide the guidance, tools and strategies to support your growth and development. However, your commitment and active participation play a vital role in achieving your goals, as well as your dedication, effort and willingness to implement changes. The more engaged you are in the process, the more likely you are to see progress.
  • Will I get a discount if I sign up for the Silver or Gold package after the 4-week intensive?
    If you sign up for the Gold or Platinum package within 10 days of completing the 4-week intensive, the amount of $647 will be applied towards the purchase price of the package you choose. If you purchase the 4-week intensive and the Gold or Platinum package at the same time, you will get 10% off the entire cost.
  • How long will the assessments/assignments take to complete?
    Each assessment/assignment will take you between 20-60 minutes. Heleen will prepare you for this in advance, and you can always reach out to her if you have any questions or need clarification.
  • What exactly is Executive Coaching?
    Executive Coaching, as per the International Coach Federation (ICF,) is a professional partnership between a coach and an executive client in a thought-provoking and creative process that inspires the client to maximize their personal and professional potential. Executive coaching focuses on enhancing leadership skills, improving performance, and achieving specific organizational objectives. Heleen is an Executive Coach, holding ICF’s PCC credential. She abides by the Code of Ethics of the ICF.
  • Are all sessions on Zoom?
    Yes, all your coaching sessions will be online via Zoom. If you live in New York City and sign up for the Gold or Platinum package, you have the option for the LookBackLookAhead and Celebratory sessions to take place in person (at a location of your choice at your own cost). Please discuss with Heleen.
  • What is the HWest Executive Portal and how do I use it?
    This is the online portal that you get access to immediately upon purchase.Once you receive your login details, you’ll have 24/7 access to your personal dashboard. This is where you will access your assignments, take notes, review your metrics (visualizations of actions measured), communicate with Heleen and log your thoughts and ideas either in private mode or shared with Heleen.
  • Is there an expiration date for the sessions?
    4-week intensive: The 3 1:1 coaching sessions must be booked and completed within 28 days of purchase. Gold and Platinum packages: The 1:1 coaching sessions must be booked and completed in 12 months of the date of purchase. If for any reason you aren’t able to keep to the session schedule discussed in your first meeting with Heleen, please let her know as soon as possible so an alternative can be worked out.
  • How should I prepare for each coaching session?
    To make the most of your experience, Heleen asks that you arrive on time to each session, and in a private space where you feel comfortable and able to share your thoughts and ideas. Please come prepared in terms of being engaged and committed to each session, use the online portal to your advantage, complete your assignments/assessments in a meaningful way and engage with Heleen in between sessions as you need to. Please note, if you arrive more than 15 minutes late to a session it will be forfeited. Further, if you arrive late, there is no scope for the session to be extended.
  • What is the duration for each package?
    4-week Intensive: The 3 coaching sessions in this package must be scheduled and completed within 4 weeks of signing up. Heleen wants you to get the most out of this experience, so it is best to schedule them weekly so you can build momentum and see results. Gold and Platinum: There are 2 ways you can schedule your sessions in these packages. You can choose between 50-minute weekly sessions, or 90-minute bi-weekly sessions. This is the recommended pace, as growth and results are accomplished through consistency and momentum. If something unforeseen comes up, or you find it difficult to keep up with the pace, please reach out to Heleen. There is always a solution.
  • For who is the 4-week intensive?
    The 4-week intensive is for you, if you want to experience what Executive Coaching can mean to you. This will give you instantly applicable insights into your life, frustrations, ambitions and beyond, which you can takeaway and implement as you deem fit.
  • How much access do I get to Heleen?
    You get direct access to Heleen during your scheduled 1:1 coaching sessions. Please use the HWest Executive Portal to communicate with her in between sessions.


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