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Experience You Can Trust

Executive coaching that guides you through a proven framework with expert support.

Heleen Smiling
Heleen Westerhuijs, PCC
Executive Coach & Trainer

With close to a decade of experience in corporate sales and relationship management, Heleen made the transition into executive coaching in 2016. She is passionate and driven in her mission to support ambitious and successful individuals to fully realize their potential and maximize their impact - in their career and life.


A go-getter and an empath; a rare but stellar combination according to many, she brings an original and captivating approach to the science and mastery of Executive Coaching. Fascinated with the workings of the human brain, she has studied: 

  • Neurobiology of Everyday Life 

  • Positive Psychology 

  • Emotional Intelligence 

  • Positive Intelligence® 


Holding the PCC credentials by the ICF, Heleen effortlessly blends this theoretic evidence with hardcore Executive Coaching strategies so that her clients break through and have much greater impact—professionally and personally.


What Clients Are Saying…

Jacob Piers, Sr Engineer

"Heleen is a bright and energetic coach that helped me develop and polish my innate leadership and communication styles. The outcome for me was a new and open mindset primed for my audience and an awareness of the salient points that needed to be communicated for the utmost influence. Heleen was an honest, intelligent, and safe confidant that advised me during the process of self-examination and the exploration of the unfamiliar. I cannot recommend Heleen enough!"
Brain Sketch
Understanding the human brain

Having worked in strategic roles in the alternative investment industry for close to a decade, she has seen it all: individuals on Dream Teams, Toxic Teams and everything in between. 

Through extensive corporate experience and frequent international travel, Heleen learned the art of observing human behavior: where do the stories that we tell ourselves and others and the decisions that we take lead us? And why—as it seemingly turns out too late, at times—is this not always in our best interest?


As she dove deeper into understanding why we make the choices that we make, and how we can make better ones, Heleen realized that our brain is our single most powerful asset. She has since been trained by:


  • Dr Martin Seligman (UPenn, Postive Psychology)

  • Daniel Goleman (Emotional Intelligence)

  • Shirzad Chamin (Postive Intelligence®)

  • Dr Rick Hanson (neuroscience and neuroplasticity) 

  • Dr Peggy Mason (Neurobiology of Everyday Life, UChicago)

  • Dr Dan Siegel (interpersonal neurobiology)

  • Dr Joe Dispenza (neuroplasticity)

  • Dr Jean Houston (human potential)

  • NeuroLeadership Institute, NYC

  • Center for Executive Coaching (CEC), Florida

  • InnerMBA (NYU)

Heleen is PCC-accredited by the ICF, and has coached:


  • Executive Leadership in digital environments

  • Entrepreneurial thinkers

  • Leaders in global/regional Sales 

  • Executive Leadership in Marketing, and/or Branding 

  • Banks and consultants (the Big 4 and boutique)

  • Leaders in creative industries and the Arts

  • ​Individuals with transformational needs/desires


Read what clients say.

Heleen lives with her quadrilingual family in NYC and holds office next to the NY Stock Exchange. In her sacred free time, she has been a passionate classical ballet dancer for close to 4 decades! 


Heleen's natural strengths:


- High-energy Executive Coaching

- Training Emotional Intelligence for effortless understanding

- Strategy for syncing Big Hairy Audacious Dreams with daily realities to make these BHADs come true

Heleen smiling


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